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"Breitling's Bold Plan: Free Lifetime Watch Servicing... with a Surprising Twist!"

  • Writer: Chuck Ticklesworth
    Chuck Ticklesworth
  • Jul 26, 2023
  • 2 min read

In a surprising move that has sent shockwaves through the watch industry, Breitling has unveiled an extraordinary service plan that promises free lifetime maintenance for their esteemed B01 Movements. Aptly named "Free Easy Maintenance for Life," this program aims to address the concerns surrounding the cost of servicing, but it comes with an unexpected catch.


Breitling's revolutionary offer revolves around a simple four-step process that seems innocuous at first glance. Step 1 involves meticulously listing all your beloved Breitling timepieces and capturing them in stunning photographs. Step 2 takes an intriguing turn as participants are advised to visit their bank and request a meeting with the bank manager.

However, it's Step 3 where Breitling's plan takes an unconventional twist. Brace yourself, as this is where homeownership factors into the equation. Breitling enthusiasts are encouraged to embark on an audacious act of commitment: signing over the deed to their home if it's at least 50% paid off, and only if they truly desire the unparalleled benefits of this program.


Once the notarized documents are securely placed in an official envelope, it's time for Step 4—the grand finale. Participants are instructed to send this extraordinary package to the headquarters of Breitling SA in the picturesque town of Grenchen, Switzerland. From there, the dedicated team at Breitling promises exceptional service and maintenance for the enrolled watches, ensuring they remain in peak condition for a lifetime.


While some may find the notion of linking homeownership to watch maintenance a touch unconventional, Breitling is steadfast in its belief that their timepieces deserve only the finest care. After all, why worry about the burdens of homeownership when you can enjoy meticulously serviced and flawlessly functioning watches on your wrist?


Breitling's bold plan has captured the attention of the watch community, prompting spirited discussions about the intersection of horology and real estate. The decision to partake in this unique journey is now in the hands of the enthusiasts who are willing to go the extra mile to ensure their Breitling timepieces receive the attention they deserve.

 
 
 

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